Fors
Fors İzmir is a new-generation family residence built by Güçsan Yapı in the centre of the city, designed around social living, contemporary architecture and unusually strong transport connections. A tower of that kind sells on two things at once: the silhouette against the İzmir sky, and the ordinary daily proof that everything is five minutes away.
We built the project's catalogue system across digital and print, then extended the same visual language into social media content so that every touchpoint reads as one campaign rather than a set of files made by different hands.
The system rests on two grounds and one voice. Charcoal carries the architecture, a warm greige carries the words, cream is the only highlight, and the mark is the single place a metallic appears. Display type is the project's own Didone with the İzmir script beneath it; everything functional, every distance and every plan label, is set in a geometric sans that never competes with the renders.
Deliverables
Digital catalogue
Print catalogue
Social media content
Creative direction
Campaign asset system
Date
2024
Client
Fors İzmir
Industry
Residential real estate
One master layout that resolves into every placement without being redrawn: the mark holds its position, the scrim keeps the type legible on any render, and the call to action never moves.
Digital catalogue. Thirty-six screen-first spreads use full-bleed renders and one clear idea per page, with plans and finishes easy to explore.
One system, two formats. The catalogue follows the print grid so both editions stay aligned, delivered as a PDF and web viewer for the sales office.
The value of the system is that it holds. A sales office, a media agency and a print house were all working from the same master file, so a story frame, a hoarding and page nineteen of the catalogue put the mark in the same place and set the same sentence in the same face. Nothing had to be redrawn to change format.
The building is the hero and the layout is only its frame. Every decision in the system was made to keep that true, from the uncoated stock to the fixed mark position to the rule that a render never gets cropped into a pattern.
Fors İzmir
Creative direction and campaign asset system