Gordo
A complete visual identity built to carry a sound. Gordoszn works across DJ sets, releases, and events, requiring an identity flexible enough for a cover, a flyer, and a story frame without falling apart. Our approach focused on building a system rather than a logo, so every surface reads as one artist.
Deliverables
Visual identity
Typography system
Release artwork
Social strategy
Event collateral
Date
2024
Client
Gordoszn
Industry
Music
Across releases, social, and live events, Gordoszn received a single visual language, bringing together typography, colour, and motion at every touchpoint.
A signature system
Art direction for release
Artwork, flyers, story frames, and event collateral now come out of one system instead of being designed from scratch each time. Releases read as chapters of the same body of work, and producing a new asset turned from a design decision into an application of rules that already exist.
Gordoszn
Project outcome, 2024