Maejor
A shoot that needed fluency in a specific visual language before it needed anything else. Maejor required a director comfortable in premium R&B aesthetics, where the codes are well established and getting them slightly wrong is immediately obvious to the audience. The project ran from concept through to delivered files.
Deliverables
Direction
Crew management
Photography
Edit master
Social cuts
Date
2018
Client
Maejor
Industry
Music
Concept-to-delivery direction with real authority on set, built on the visual codes premium R&B already understands.
Portrait energy
A precise visual world
The master and the social cuts were prepared in the same pass, so the campaign arrived complete rather than in stages. Running direction and post in one hand held the look steady from the first setup to the last exported frame, and the visual codes read as native rather than referenced.
Maejor
Project outcome, 2018