Morgen Mad
Morgen Mad Coffee & More is a boutique specialty coffee and bakery brand in İzmir. They needed a full visual identity: modern, minimal, with a retro edge. Warm, energetic, built for the morning rush. The name says it all. "Morgen Mad" means morning rush. We turned that feeling into something visual: dynamic lines, a rising sun, characters pulled straight from the two founders, a fast-paced chef and a coffee-loving white-collar guy.
Deliverables
Visual identity system
Logo & color palette
Custom illustration set
Bakery & coffee icon set
Brand guidelines
Date
2025
Client
Morgen Mad Coffee
Industry
Food & Beverage
We designed the whole identity system. Logo, color palette, a custom illustration set mixing dynamic lines with playful character expressions, plus icons for the bakery and coffee items. The palette stayed warm and lively, matching that morning energy. The client loved it, especially the illustrations. They said the final delivery went beyond what they expected.
The final delivery went beyond what we expected — especially the illustrations.
Morgen Mad Coffee
Morgen Mad Coffee & More