Nude Barre
A campaign that needed to hold a premium look wherever it landed. Nude Barre required photo and video built to travel across channels without the treatment falling apart at the smaller sizes and faster formats. The work ran from capture through to final delivery, with framing planned around the formats the assets would eventually be cropped into.
Deliverables
Photography
Videography
Campaign content
Channel assets
Post-production
Date
2018
Client
Nude Barre
Industry
Apparel
Photo and video shot to a premium standard, built to survive every format the campaign would eventually run in.
A fuller palette
Content with movement
Framing was planned around the formats the material would end up in, so composition survived the crop instead of being rescued by it. The brand read the same at full width and in vertical, and the entire channel set came out of one shoot rather than two.
Nude Barre
Project outcome, 2018