Shaquille O'Neal
Talent content produced at campaign standard rather than social standard. Shaq needed a director for social and campaign material where the production values had to survive the scrutiny that follows a name of that size. The work covered direction and photography through to delivered assets, with social and campaign material shot to the same standard.
Deliverables
Direction
Photography
Social content
Campaign assets
Post-production
Date
2018
Client
Shaquille O'Neal
Industry
Sports
Direction and photography for talent content, held to a campaign standard even where the destination was social.
Presence and pace
Built around the athlete
Social and campaign material came out of the same session at the same standard, so nothing was shot twice at two levels of care. The social set ended up carrying the same weight as the campaign frames, which is unusual and immediately visible with a name this size.
Shaquille O'Neal
Project outcome, 2018