Sprayground
A fast, high-volume content system built for a brand that moves at the speed of culture. Sprayground operates at the intersection of streetwear, music, and internet humour, requiring a studio that could produce at pace without diluting the voice. Our approach focused on holding quality while raising output, connecting creative, social, and paid into one working rhythm.
Deliverables
Social strategy
Content production
Paid media
Graphic design
Campaign delivery
Date
2017 to 2019
Client
Sprayground
Industry
Streetwear
Across two years in New York, Sprayground built a content engine through direction, production, and paid distribution, bringing together tone, timing, and volume across every channel.
Built for scroll
Streetwear, distributed
Two years of output ran through one pipeline instead of six parallel ones. Shoots fed the calendar rather than the week, paid and organic stopped competing for the same assets, and the drop schedule set the rhythm instead of reacting to it. The voice held at a volume that usually flattens it.
Sprayground
Project outcome, 2017 to 2019