Adidas
A campaign built around a single silhouette and a very visible face. Adidas Originals operates where sport, fashion, and celebrity meet, requiring visuals that satisfy a global brand system while still feeling native to the talent. Our approach focused on holding both, keeping the brand language intact without flattening the personality in front of the camera.
Deliverables
Creative direction
Videography
Campaign content
On-set direction
Post-production
Date
2018
Client
Adidas Originals
Industry
Sportswear
For the Falcon launch, Adidas Originals presented the silhouette through film and direction, bringing together brand system, talent, and atmosphere across paid and social placements.
The Falcon campaign needed content that could carry a global product launch and still perform natively on social. The project centred on creative direction and videography for campaign assets featuring Kylie Jenner, aligning the visual treatment with the Adidas Originals system while respecting an aesthetic the audience already recognised. Every setup was planned to deliver both the hero cut and the vertical variants, so the campaign arrived complete rather than being reformatted afterwards.
" The work held the brand system and the talent's own language at the same time, which is the hardest part of a campaign like this. The assets arrived ready for every placement we needed. "
Adidas Originals
Brand Team, Adidas Originals