Adidas
A campaign built around a single silhouette and a very visible face. Adidas Originals operates where sport, fashion, and celebrity meet, requiring visuals that satisfy a global brand system while still feeling native to the talent. Our approach focused on holding both, keeping the brand language intact without flattening the personality in front of the camera.
Deliverables
Creative Direction
Videography
Campaign content
On-set direction
Post-production
Date
2018
Client
Adidas Originals
Industry
Sportswear
For the Falcon launch, Adidas Originals presented the silhouette through film and direction, bringing together brand system, talent, and atmosphere across paid and social placements.
Momentum on film
Sport, framed differently
Every setup returned the hero cut and the vertical variants together, so the campaign went live complete rather than being reformatted afterwards. The Adidas Originals system stayed legible and the talent still looked like herself, which is the part launches at this scale usually lose.
Adidas Originals
Project outcome, 2018