BYP
The stills half of a campaign that had to belong to the same world as the film. Beau Young Prince's Diamond Dancing needed photography that extended the video's visual language rather than sitting beside it as a separate exercise. The work covered concept through to finished images, with the grade matched deliberately so both halves read as one campaign.
Deliverables
Concept
On-set direction
Photography
Post-production
Campaign consistency
Date
2019
Client
Universal Music Group
Industry
Music
Photography built to extend the video's visual world rather than sit beside it, so the campaign held together across motion and image.
Sound made visible
On-set atmosphere
Stills and film read as one campaign rather than two related ones. Direction, location, and post treatment were carried across deliberately and the grade was matched to the video, so an image and a frame could sit beside each other without either looking borrowed.
Universal Music Group
Project outcome, 2019