Drake
A high-profile production where cultural fluency was the entry requirement. Work at this level assumes you already understand the world the visuals live in, because there is no time on the day to learn it. Drake's project needed direction and camera delivered at pace and at standard, with no allowance made for a learning curve.
Deliverables
Direction
Videography
Visual content
Cultural direction
Post-production
Date
2018
Client
Drake
Industry
Music
Direction and camera for content that had to read correctly inside a specific music culture, and had to arrive quickly.
A sharper point of view
Visuals with volume
The work arrived at the pace and the standard the project set, with no allowance made for a learning curve. Direction and camera were handled from inside the culture the material belongs to, which is the difference between content that belongs and an outsider's version of it.
Drake
Project outcome, 2018