Dope
Multi-channel social for a streetwear brand that could not afford to look cheap. Dope LA needed a creative lead running strategy and aesthetics together across Instagram, Pinterest, YouTube, billboard, and email, because splitting those two jobs is what usually costs a brand its look. The role covered planning through to on-set direction.
Deliverables
Social strategy
On-set direction
Campaign concepts
Community growth
Billboard and email
Date
2019
Client
Dope LA
Industry
Streetwear
One creative lead owning both the channel strategy and the look on set, so growth never arrived at the cost of the aesthetic.
Street-level energy
Made to travel
The community grew steadily across five channels including billboard and email, and the brand it grew around held its look. Cadence and craft sat under one decision maker, which is the reason growth did not arrive at the usual cost.
Dope LA
Project outcome, 2019