Silou London
A social operation run by one person holding both the strategy and the look. Silou London needed a creative lead across Instagram, Pinterest, and email who could grow the channels without letting the brand slip, which is the point where most activewear brands start to look like everyone else. The role covered planning, direction, and delivery.
Deliverables
Social strategy
On-set direction
Campaign concepts
Community growth
Email and Pinterest
Date
2023
Client
Silou London
Industry
Activewear
Channel strategy and on-set direction in the same hand, so the brand's look survived the posting cadence rather than eroding under it.
Movement with intent
Made for the feed
The channels grew and the brand did not cheapen on the way, which was the harder half of the brief. Strategy, on-set direction, and campaign concepts sat with one person, so the posting cadence never outran the standard the frame was held to.
Silou London
Project outcome, 2023